Marketing and Communication Manager for Koob.tech
Share
| For : | Cambodian Only |
| Categories : | Business Administration, Sales / Marketing |
| Schedule : | Full time job |
| Sex : | Male, Female |
| Language : | English, French |
| Location : | Phnom Penh |
| Hiring : | 1 Position |
| Closing Date : | 28th December 2024 |
| Salary : |
Negotiable
|
| Experience : | Minimum 3 years |
| Degree : | Bachelor |
Job Description
Do you want to contribute to the growth of an innovative, 100% digital company? Are you passionate about the world of travel? Look no further and join the Link adventure! Link is a SaaS platform designed for travel professionals, with a threefold ambition:
- Connect inbound travel agencies to hotels’ live inventory.
- Digitize travel offers (hotels, transfers, activities, and itineraries) from inbound travel agencies.
- Enable tour operators worldwide to book these travel offers 24/7.
Link is committed to bringing together all tourism stakeholders, from producers to travelers, to collectively build a more thoughtful, conscious, transparent, and respectful form of tourism for people and the environment.
- Marketing and Communication Manager (B2B)
Job Responsibilities & Duties
- B2B Marketing Strategy Development
- Develop and oversee the marketing and communication strategy aligned with the company’s objectives.
- Identify target audiences and segment the market to tailor actions for each segment (DMCs, tour operators, EU market, US market, etc.).
- Monitor trends and innovations to anticipate client needs and optimize campaigns.
- Lead Generation and Client Acquisition
- Design and implement acquisition campaigns (emailing, online advertising, webinars, events, etc.).
- Optimize prospecting tools and channels: CRM, marketing automation, LinkedIn Ads, Google Ads, etc.
- Analyze and maximize campaign performance to generate qualified leads.
- Communication and Brand Image
- Develop a communication strategy to strengthen the company’s reputation among professionals.
- Produce and coordinate the creation of B2B content (white papers, case studies, articles, videos, etc.).
- Optimize the existing showcase website.
- Manage professional events (trade shows, conferences).
- Performance Management and Analysis
- Establish key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.
- Conduct regular analyses of results and propose strategic adjustments.
- Manage the B2B marketing and communication budget, ensuring optimal ROI.
- Internal and External Collaboration
- Work closely with sales teams to align marketing actions with field needs.
- Coordinate with external agencies (creative, digital communication) and service providers.
- Conduct competitive analysis to stay ahead in the market.
Job Requirements
Technical Skills
- Proficiency with CRM tools (e.g., HubSpot, Salesforce, Pipedrive).
- In-depth knowledge of digital marketing and automation tools (e.g., Brevo, Mailchimp).
- Ability to analyze data to guide strategies (Google Analytics, etc.).
- Strong writing and storytelling skills.
- Good understanding of the specific needs of the B2B market.
Personal Qualities
- Strategic mindset and ability to anticipate trends.
- Excellent communication and negotiation skills.
- Creativity to design impactful and differentiating content & campaigns.
- Strong organizational skills and ability to prioritize in a dynamic environment.
Profile Sought
- Education: Bachelor’s or Master’s degree in marketing, communication, business, or equivalent.
- Experience: At least 3 years in a similar role in a B2B environment, ideally in the tourism sector.
- Languages: Fluency in French and English.
How to Apply?
Interested qualified candidates are invited to send your CV, and Cover letter to email address provided in the contact details.
Attachment
Help Khmer Online Jobs
When you apply for this job, if possible please mention that "You see this job announcement in www.khmeronlinejobs.com".Thanks, From Khmer Online Jobs Team
Company Information (Opening jobs)
Free Job Newsletter
Get hot jobs update directly in your inbox, join our newsletter subscription.
Similar jobs
