Creative & Branding Officer for AUPP Co., Ltd.

Creative contents:

• Execute the creative process from concept development to final execution.
• Work with copywriters/social media team, and other creative team members to produce high-quality creative assets.
• Develop creative briefs and provide clear direction for designers
• Ensure all creative deliverables align with the brand identity and messaging of AUPP
• Marketing production management
• Be responsible for taking photos and video for all AUPP events and requested events.
• Assist Marcomms manager in producing video content’s strategic plan
• Develop creative concepts, storyboards, and scripts for video projects
• Work closely with digital & social media team to understand project goals, brief of video concepts, target audience, and desired video style.
• Set up camera equipment, lighting, sound gear & decorations to make sure that good quality photos and videos.
• Produce high quality motion graphics for social media and advertising purposes.
• Ensure all equipment/camera is in good working order and troubleshoot any technical problems
• Maintain a high level of organization and meet deadlines
• Work closely with and coach student employees on video creative concepts and video production, to be involved and support photo & video projects
• Analyze video performance metrics and suggest improvements for future projects
• Stay up-to-date on the latest video production trends and technologies
• Working closely with IT team to oversee web design UX/UI and recommend to them

Brand Strategy and Development:

• Develop and maintain a strong brand identity and positioning aligned with the company's mission and values.
• Conduct market research and competitor analysis to inform brand strategy.
• Develop and implement brand guidelines and standards.
• Ensure brand consistency across all marketing channels and touchpoints.
• Other tasks assigned by supervisors